authenticity in internet culture

Cringe Is In—Cool Is Out _Article Feature for The Something Guy - South African Blogger - 2025-04-14T175337.874

Cringe Is In—Cool Is Out

Shaun Zietsman April 14, 2025

Cringe used to be something we avoided. Now we wear it like a badge of honour. From...

Shaun Zietsman

I’m The Something Guy, the human behind the screen and the slightly odd brain responsible for everything you’re reading here. I write curious, playful pieces about pretty much anything that catches my attention, from genuinely informative ideas to the wonderfully strange corners of the internet. The point is simple. Every post should be interesting, a little unexpected, and worth your time.