Attention all film lovers! Get ready to experience a rom-com like no other. STROOI, the latest offering from Life-Etc™, is set to grace our screens and take us on a journey of laughter, love, and cultural diversity. This South African film is making history by casting Asian actors in lead roles, a groundbreaking move that brings a fresh and exciting perspective to the local film industry.
The charismatic duo of Jefferson Jīnlòng Lan and Izette Blignaut takes centre stage in this delightful romantic comedy. Supported by a talented ensemble, including Danielle Retief, Rowlen von Gericke, Pieter Retief, Thiart Li, Elma Potgieter, TikTokker Chad Jones, and social media influencer Chanley Wong, STROOI promises a captivating and unforgettable cinematic experience.
The story revolves around Madelaine, a charming farm girl and school photographer from Dewetsdorp, portrayed by the talented Izette Blignaut. Her life takes an unexpected turn when her car breaks down in Gauteng, leading to a chance encounter with a handsome stranger, played by the charming Jefferson Jīnlòng Lan. But what starts as a fateful meeting quickly spirals into a heated argument due to miscommunication and a series of misunderstandings.
Little does Madelaine know that the stranger she clashed with on the road is none other than the best man at her best friend’s wedding. As fate would have it, her best friend, portrayed by the talented Danielle Retief, is marrying Chad Jones, played by the charismatic TikTokker himself. Madelaine finds herself in the role of a bridesmaid, forced to put her differences aside and ensure the success of the “wedding of the year.”
Directed by the dynamic duo of Jennis Williamson and JC Snooke, and produced by Life-Etc™, STROOI delivers a delightful blend of laughter, tears, and hilarious misunderstandings. Prepare to be swept away by a heartwarming tale that explores the complexities of love, the beauty of cultural diversity, and the power of unity.
“We are honoured to pioneer this movement of Asian representation in South African film and television,” share Williamson and Snooke. “It is about time that we celebrate the richness and diversity of our society on the big screen. STROOI is our contribution to a more inclusive and representative entertainment industry.”
Mark your calendars, because STROOI will make its debut on kykNET, channel 144, on June 24, 2023, at 8pm. After its initial airing, the film will also be available on DStv Catch Up and Showmax, ensuring that everyone gets a chance to witness this groundbreaking cinematic masterpiece.
Don’t miss the opportunity to be part of this momentous occasion in South African film history. STROOI invites you to laugh, cry, and fall in love with its endearing characters, captivating storyline, and powerful message of embracing diversity. Get ready for a romantic comedy that will leave you with a smile on your face and warmth in your heart. STROOI: where love knows no boundaries.
So mark your calendars and get ready for the ‘wedding of the year’ – you won’t want to miss it!







