ARMC By Night: Africa’s Electrifying Pulse Set to Light up Jozi

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Do you hear that? That’s the pulsating rhythm of Africa’s electronic music scene, echoing across the continent and beyond, and it’s about to hit Johannesburg’s Hallmark Hotel with an electrifying bang. The Africa Rising Music Conference (ARMC) is back, and this year, it promises an unparalleled exploration of the continent’s resounding electronic soundscape in its ARMC By Night event, powered by none other than Jägermeister.

This much-anticipated event is set to unravel on the 23rd and 24th of May, 2023, promising an unforgettable two-night spectacle, putting the spotlight on Africa’s thriving electronic music scene. This year, ARMC By Night has been meticulously curated to celebrate the unique, the upcoming, and the downright brilliant talents that are sculpting African-influenced genres.

Expect to be swept away by the beats of noteworthy artists such as OKVSHO, Deep Aztec, Rose Bonica, and Megatronic (UK). Delight your senses with the hypnotic sounds of kMat DJ, and El Mukuka from Zambia, all leading up to the headline act, the sensational Boohle. The diverse range of genres, from house and techno to Amapiano and experimental electronica, ensures a sensory feast that will leave you begging for more.

But ARMC By Night is more than just a concert. It’s an immersive showcase, a melting pot of ideas and creativity, and a platform for the brightest stars of the future to shine. With panel discussions, workshops, and live music performances, it’s a whirlwind of activity, set to reverberate through the industry.

This year, we’re not just celebrating local talent. We’re embracing the diversity of global sounds, with a special focus on Zambia and a tribute to our partner, The Berlin Music Commission. This partnership promises to interweave the thrilling aspects of African and European electronic music, creating a rich tapestry of sound that promises to captivate all attendees.

The global electronic music scene has been experiencing an extraordinary surge, and Africa is at the forefront, ready to ride this wave of electronic excitement. According to Midem, electronic music is the fastest-growing genre in Africa, driven by a vibrant younger generation that is not just embracing electronic music, but making it an intrinsic part of their cultural identity.

With its youthful and enthusiastic audience, a burgeoning number of music festivals, and access to advanced technologies, Africa’s electronic music industry is on the precipice of a significant breakthrough. ARMC is proud to be at the helm of this journey, fuelling the growth of the industry and shaping the future of African electronic music.

Last year, ARMC garnered significant attention and support from industry giants such as Mixmag and Trace TV Southern Africa, and this year we’re thrilled to once again welcome key influencers in the electronic music space, including Groove Mag and the Association for Electronic Music.

So, are you ready to experience the thrill of Africa’s electronic pulse? Are you ready to dance to the rhythm of a continent’s rising stars? Join everyone at ARMC By Night and become a part of Africa’s vibrant electronic music revolution. Get your tickets now!

Find out more about Africa Rising Music Conference here, and click here to get your tickets.

Shaun Zietsman

Blogger and Content Creator from Johannesburg, South Africa.

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